ADVANCING
THE POWER OF WOMEN
through proprietary resources, a connected network and innovative collaborations.
INFORM | INSPIRE | SOLVE | SUPPORT
We started with a need to go deep in understanding consumers, pro athletes, casual athletes, media target and multi-generational fans. 20 plus years later, we are a trusted partner in marketing to and through women by delivering unique strategies, insights, and ideas for athletes, artists, brands and properties. The Collective® drives equity for our clients and the industry-at-large as we seek to advance the POWER OF WOMEN.
Tools & Solutions
Working with our clients, using our proprietary tools, methods and services we are able to scale impact to further change. We have more impact if we work with and through others.
Connected Network
It starts with HER. Who is she as a fan, mother, consumer, media target, industry executive, casual athlete, pro athlete, and artist. We have built a global community of employees, athletes, artists, executives, brands, properties, media companies, and nonprofits all committed to fostering collaboration and change.
Innovative Collaborations
Advancing the power of women looks like innovative collaborations with brands, properties and industry leaders to affect change across the various industry verticals such as retail and media.
