THE NEW
ECONOMY
OF SPORTS
New Investment and Growing Valuations
in Women’s Sports
PART II:
Explore the latest research from The Collective® and RBC in The New Economy of Sport Part II, where we redefine how women’s sports franchises are valued. We dig deep into investment models and stakeholder perspectives, offering a blueprint for impactful, profitable investments in the fastest-growing segment in sport today.
Developed in partnership with
Here’s What’s Inside
the Report
With less resources, coverage, and infrastructure in women's sports, a new blueprint for team valuations is needed. Traditional metrics that compare women’s sports directly to men’s often lead to undervaluation. So we created a new one. Our new framework uses a multi-factor approach to capture the true, growing value of team ownership in women’s sports.
Historically, the undervaluation of women’s sports has led to less overall investment. Amidst the rapid growth in the sector, this study aims to reframe the investor opportunity for significant upside over the next decade. We set out to:
Methodology
01.
Highlight that now is the time to invest in women’s sport
New upstarts, emerging sports, and incentives for early investment
the opportunity to invest in women’s sports is more accessible than
ever before.
02.
Redefine the value of women’s sports franchises
Using over 40 indicators, our new methodology reveals the upside for investment in the WNBA and the NWSL, and what drives financial growth of team valuations.
03.
Develop the playbook for investing in women’s sports
Insights and strategies for how to maximize the investment in women’s sports, from team owners, investors, and stakeholders themselves.
Our comprehensive study
uncovers critical insights
for potential investors
Key Revenue Drivers
01.
Projected Growth in Team Valuations
02.
03.
Factors Impacting Valuations
Unique Ownership Models
04.
Gaining perspective through
stakeholder interviews
The foundation of our analysis is the unique perspectives and insights from team owners, investors, and advisors in women’s sports, who shared a range of perspectives on investment strategy and growth.