Tools and Solutions
The Collective® is uniquely positioned to apply its 20+ years of experience in the form of proprietary tools, resources, and thought leadership.
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Fan Value Premium
Wasserman’s Fan Value Premium is a proprietary, multi-method valuation approach inclusive of various growth scenarios and the unique value proposition of a team, league and their fans. We couple the connection to diversity, activism and other value-drivers with increased demand for partnerships, and the rise in awareness, interest and cultural relevance to understand future growth of the team or league’s core metrics.
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Gender Equity Scorecard
In collaboration with AT&T and the SeeHer in Sports Taskforce, The Collective® played a critical role in the creation and distribution of the SeeHer in Sports Scorecard Powered by AT&T. The Collective® created (5) unique Scorecards to help organizations quantify and benchmark their gender equality initiatives and programming across awareness, representation and spend.
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Women's Advisory Board
The Collective® has been leveraged by several brands to curate, manage, and develop women’s advisory boards. Through these boards, The Collective® actively works to tie an organization’s mission to impactful gender equity efforts in the sports, music, and entertainment landscape.
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Valuing the Power of Women Athletes
The current compensation model is mismatched to our proven value methodology of women athletes. Our approach to helping right-size the economics is to illustrate the unique impact and influence while offering commercial partners (brands, sponsors and investors) a new perspective - and their role - in driving more value and money for women athletes.
Research and Insights
The Collective® utilizes data, research, and insights to provide rationale to partners, stakeholders, and the greater industry as to why investing in women is the best dollar spent.
