Unleashing Potential: Propelling Women’s Football and WSL to New Heights
Based on research by Loughborough University London, a member of Wasserman's The Collective Think Tank, focused on empowering women in sport.
The immense popularity of women’s football is undeniable. The recent rise in fandom may be indicative of future WSL successes, but there is a need to address how global women’s professional teams and clubs can translate this growth. To guarantee the future success of the Women’s Super League (WSL), it is imperative to seize the current momentum of women’s sports and address the challenges concerning media coverage and sponsorship revenue by strengthening local club markets.
The article was inspired by Kritika Naidu, a master’s student in the Institute for Sport Business at Loughborough University London. Loughborough University is a UK-based institutional member of Wasserman’s The Collective Think Tank, a global consortium of academic and industry institutions dedicated to advancing the power of women through research. This thought-leadership piece, published through SportsPro Media, provides a summary of research alongside suggestions for women’s professional sports clubs to position themselves for success.