Building The Business Rationale To Invest In Women.
Our Latest Research:
New Investment and Growing Valuations in Women’s Sports
With less resources, coverage, and infrastructure in women's sports, a new blueprint for team valuations is needed. Traditional metrics that compare women’s sports directly to men’s often lead to undervaluation.
So we created a new one.
Global Research Study:
Her Love of The Game. Are We Overlooking The Power of Female Sports Fandom?
Women are interested not only in sports, but also in how they align with their values – often supporting socially responsible causes and environmentally conscious brands. They experience sports in diverse ways, paying close attention to the brands and sponsors involved.
The Athena Pledge:
Why Invest In Women’s Sports?
Deloitte research shows optimism for the growth of women’s sports and how sharing learning can help organizations overcome investment barriers.
We Are Celebrating Five Years of The Collective!
Five Years of #TheCollectiveImpact
We are celebrating five years of #TheCollectiveImpact advancing the power of women through campaigns, strategies, ideas, activations, community, and partnerships.
Celebrating Five Years of #TheCollectiveImpact:
Check Out Out This Five Year Anniversary Coverage
Thank you to Variety for the incredible look at our five years of impact. While we celebrate the last five years, we are squarely focused on what’s ahead in the next five and beyond.
ADVANCING THE POWER OF WOMEN
We Started With A Need To Go Deep In Understanding Consumers, Athletes, Artists, Entertainers, Media Targets, and Multi-Generational Fans.
With 20-plus years of experience marketing to - and through - women, we have become a trusted partner to brands, right holders, and talent by delivering unique strategies, insights, and ideas. The Collective® drives equity for our clients and the industry at large as we seek to advance the POWER OF WOMEN.
INFORM. INSPIRE. SOLVE. SUPPORT.
